Nhà Mâm Son là một nhà hàng ẩm thực miền Trung với định vị “Ngon tròn vị - Chuẩn 5 sao” với ước mong đem đến cho bạn một chốn bình yên dành cho vị giác giữa phố thị Sài Gòn nhộn nhịp.
RESPONSIBILITIES: DESIGN LEAD
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Responsible for Mâm Son's POSM (except logo) and social post from pre-launching to 3-month after launching;
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Build concept, tone mood, visual orientation for launching campaign of Mâm Son including Brochure, Menu, Lightbox, Social,...;
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Creative treatment: customize Mâm Son logo to best deliver the proposed idea (below);
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Cross-function: I propose the content orientation for Mâm Son brochure as well as the Campaign Idea for launching which is "The Central Culinary Odyssey" - Chuyến du hành ẩm thực miền Trung. And the planning and executing process including photoshoot, social post planning, content planning, etc focus on this angle that I proposed.
